Cafe Mirante — Full brand system

Visual Identity

Cafe Mirante — Full brand system

About this project

Cafe Mirante was born from the dream of two siblings who wanted to turn a privileged vantage point in Brooklyn into a welcoming specialty coffee space. The mission was to create an identity that captured the balance between sophistication and warmth — where the view meets the aroma.

I developed the entire visual identity system around the idea of an observation point: lines that expand, a monogram that suggests movement and height. The palette of warm earth tones with touches of moss green evokes coffee, nature, and the views the place offers. The result is a brand that feels handcrafted without being rustic, contemporary without being cold.

What was delivered

• Logo in primary, secondary, and symbol versions
• Complete visual identity guidelines
• Primary and secondary color palette
• Typography selection and hierarchy
• Stationery: business card, letterhead, and envelope
• Packaging design (bean bags and boxes)
• Printed menu (A5 front and back)
• Social media templates (feed + stories)
• Interior signage (entrance sign and stickers)
• Final files in AI, PDF, PNG, and SVG

Creative process

• Brief and deep dive into the client's world
• Reference research and mood board
• Hand sketches and 3 distinct creative directions
• Vectorization and refinement in Adobe Illustrator
• Presentation with realistic mockups and rationale
• 2 revision rounds included in scope
• Full application delivery in 4 weeks
• 30-day post-delivery support